Project: Chime Community Strategy (2020 to 2023)

Position: Director, Influence & Communications, 2 Degrees

Role: Agency Lead, Creative Strategy, Social Strategy

Chime is one of the most popular fintech services in the US, with over 14 million customers. Previously limited to intermittent talent partnerships, we helped Chime strategically evolve into a vibrant brand with deep connections in celebrity, music, sports, and entertainment sectors. This evolution not only elevated Chime's cultural relevance and broadened brand awareness but also reinforced its stature as a trusted financial institution and champion of financial literacy.

Our strategy aimed to reach Chime's diverse target audiences across different US communities through social content and PR. This approach aligned with Chime's commitment to inclusivity, ensuring their brand values were reflected in every collaboration. These partnerships, essential to our goal of engaging in substantial cultural dialogues, leveraged digital and social media platforms to enhance Chime's visibility and deepen community engagement. The outcome was a significant boost in Chime's brand recognition, cementing its reputation as a dependable banking partner across diverse American communities.

Example video: Ball on a Budget