Project: Calvin Klein Creator Dinner (2023)

Position: Director, Influence and Communications, 2 Degrees

Role: Project Lead, Creative Strategy, Influencer Engagement

To celebrate the launch of CK96, Calvin Klein tasked us with hosting an intimate dinner for a diverse group of notable creators in Los Angeles. The goal was to raise awareness of CK96 among Gen Z and young Millennials, fostering direct brand relationships and affinity.

We secured the ‘restaurant of the moment’ Mother Wolf and curated a guest list of macro and micro creators, reflecting our target audience. Each guest embodied the spirit of CK96 - youthful, confident, bold, and sensual. The event featured refined CK branding throughout, offering a relaxed opportunity to gather dynamic creators and generate brand love.

As a thank you, we dressed our guests, provided private cars, and sent them the new underwear range beforehand. The launch resulted in over 200 pieces of content, reaching over 45 million people.

Guest-list included: Larray, Nailea Devora, Devon Lee Carlson and Elisa Majimbo.