Project: Roblox x Spotify K-Pop (2022)

Position: Director, Influence & Communications, 2 Degrees

Role: Creative Strategy, Influencer Engagement, Comms & Social Strategy

As the project lead at 2 Degrees, I had the pleasure of overseeing the Spotify x Roblox K-Pop launch, an initiative that brought K-Pop culture to life in a dance extravaganza. My team's expertise was pivotal in orchestrating this event, which was both a celebration and a strategic move to cement Spotify's presence within the digital and cultural zeitgeist.

We hosted an impressive roster of influencers, insiders, and press, utilising our in-house Concierge team to enhance the attendee experience. Our efforts resulted in a significant boost in Spotify memberships and widespread social media engagement, with millions of impressions across various platforms.

Our collaboration with professional K-Pop choreographer Bailey Sok and the participation of numerous high-profile influencers not only maximised our reach but also underscored our commitment to authentic cultural representation. This event was a testament to our team's ability to harness the power of music, dance, and digital innovation to create a memorable and impactful PR campaign.