Project: Miss Piggy at the Orange BAFTAs (2012)

Position: PR Manager, Orange UK

Role: Media and digital communications

As the PR Manager at Orange, a leading mobile operator, I spearheaded a unique project designed to create buzz around the company's sponsorship of the BAFTAs. The highlight of this initiative was enlisting Miss Piggy, the iconic Muppet character, as our official red carpet host for the event. Known for her wit, charm, and pop culture status, Miss Piggy brought a distinctive and engaging flair to the BAFTA red carpet, interviewing celebrities and adding an extra layer of glamour.

This campaign stood out for its creative approach, seamlessly blending the worlds of film, television, and popular culture in a way that was both entertaining and highly effective in generating excitement.

The project achieved significant success, with coverage from over 90 media outlets worldwide, underscoring its effectiveness in capturing public interest and media attention.Her dress (which we had made by Louis Vuitton) received its own press coverage, driving further buzz. Watch the Miss Piggy BAFTA Red Carpet show here.